Yieldspace
Designed for modern investors, this real estate investment platform prioritizes accuracy and customer satisfaction. In collaboration with The Sparks Farm Studios, I developed the visual style and user interface to make real estate investing efficient, user-friendly, and visually engaging.
Pain Points
The main challenge for Yieldspace was the overwhelming amount of information typical on real estate platforms, causing user confusion and frustration. This clutter made it hard for users to find essential details, negatively impacting their experience on the site.
Opportunities
In response, a card-based design was introduced to organize information in a streamlined, easy-to-digest format. A modern, visually engaging interface helped Yieldspace stand out in a competitive market while enhancing user engagement and accessibility.
Since this was a collaborative project, each team member had a specific role. My teammates worked on tasks like defining the problem, conducting user research, content writing, and wireframing. I had the exciting opportunity to focus onand. The goal was to align the visual language with both the target audience and the client’s expectations. After numerous client meetings and revisions, the final design was ready, offering a modern take on a traditionally information-heavy real estate website that stands out from competitors.
Avoid the traditional way of real estate websites and stand out from its competitors.
What sets Yieldspace apart is its use of colors, with blue as the dominant color to build trust between clients and users. The platform effectively uses a card-based design to present information about its services, ensuring users aren’t overwhelmed but still receive all the necessary details. This card system enhances readability and user satisfaction by neatly organizing content and creating a smooth, engaging experience.
One standout feature of Yieldspace is its use of custom-designed icons. Each icon on the website was specifically created to align with the brand and the needs of both the client and users. These icons not only fit seamlessly into the website’s design but also enhance the overall user experience by visually representing Yieldspace’s values and offerings in a clear, meaningful way.
Yieldspace handles a significant amount of data and information to keep users informed about the current real estate market in India and potential future trends. To ensure the website remains engaging, we adopted a unique design approach for presenting this data. The design effectively conveys complex information in a simple, accessible way, ensuring users can easily understand market insights without feeling overwhelmed by the details. This makes the platform both informative and user-friendly for everyday users.
Yieldspace’s design simplifies complex real estate data into clear, visually compelling insights, making market trends easy to grasp for all users.